Sunday 30 Aug 2015



Dave Asheim

Dave Asheim is a veteran of up-and-coming technology and software providers with 11 years of mobile technology experience. Before founding Guide by Cell in 2004, he was President of Well Engaged, the largest B2B software provider of web-based chat and discussion software and the pioneers of pre-Google/Facebook social networking. He launched Guide by Cell with the initial goal of bridging the gap between cultural institutions and their patrons, and the business has since expanded to offer mobile technologies to solve a wide variety of problems faced not only by cultural institutions and nonprofit organizations, but government agencies, retailers, major corporations and more. Dave holds a B.S. in finance and an M.B.A., both from the University of Illinois.

Accounting & Human Resources

Rebekah Hall

Chief Administrative Officer
As Director of Finance and Administration for Guide by Cell and its sister divisions, Rebekah is in charge of billing and finance for all clients, as well as day-to-day HR duties for the team.



Robert Bustamonte

Client Relations Manager
Born and raised in San Francisco, Rob is a proud Bay Area native. He received his BA in International Economics from the University of California, Santa Barbara. He has focused his career in customer satisfaction and financial strategy.



David Chen

Vice President of Engineering
David works with our IT staff on all software development, implementation plans and project direction. He is an experienced Software Developer/Programmer and has worked with teams in Canada, China and the United States. He is a graduate of Shenyang University of Technology with a B.S. in computer science.

Jun Guo

Senior Software Engineer
Jun joined our team in 2005 with a background in Interactive Voice Response systems. He received a B.A. from Shanghai University.

Sharon Gorla

Software Engineer
Sharon joined our engineering team with a background in all aspects of software development, including analysis, design, testing and deployment. She has worked with clients such as Ericsson, HP and Honda on building enterprise applications. Sharon holds an M.S. in computer science from California State University at Sacramento.

Kent Don

Lead Telco Software Engineer
For over 17 years, Kent has designed and built interactive communications solutions for organizations in the US, Canada and overseas, with a focus on telephony and the integration of Interactive Voice Response (IVR) applications and Web technologies. He has worked in unified messaging, patient information delivery, security solutions, and voice and text message applications for e-commerce transactions and is an expert in the telco field.




Katherine Defensor

Solutions Consultant
Katherine is a constant creator of marketing campaigns and promotional strategies, and has over 9 years of experience in online and offline marketing. Just like you, she believes that while desktops and laptops were once the most important products in the industry, Smartphones, tablets and even lightweight notebooks are now the major players that are reshaping the industry. A student herself, Katherine is an advocate of connecting people of like-minds and interests around the world through mobile technology.

Arouna Phommasouvanh

Solutions Consultant
At the age of seven, Arouna held her first “rock sale” from the family driveway. Since that first $1.33, she’s made a career of helping businesses and organizations determine the best solutions for driving growth and visibility. A tech nerd at heart, Arouna thrives on all things web and mobile. By day she enjoys connecting people with new technologies. By night she continues her quest for the best ramen and Bulleit Rye Manhattan in SF.

Patty Ruland

Solutions Consultant
Patty is a results-driven Business Development Executive & Sales Leader with 20 years consultative selling experience within the IT/Technology industry.  Originally from New York, Patty enjoys good wine & great food and spends as much time as she can travelling the world.




Krist Mejia

Visual Designer
As our Visual Designer, Krist channels his high-energy personality into designing all marketing material, both print and digital, for our company. He is also our resident web designer, instilling principles of UX design to both our front-end and back-end platforms. Originally from Los Angeles, he has called San Francisco home for the past 12 years and can give you a list of the best dance classes in the city. He holds degrees in Media Studies from the University of San Francisco and Graphic Design from CCSF.

Jackie Torres

Content Strategist
Powered by caffeine and all things nerdy, Jackie joins the team as a content strategist. She comes with a background that spans music to healthcare, as well as interests in film, news and food. Getting an early start in content creation with blogging and essay writing, she understands the power and magic of the written word and how a simple phrase can change an entire story. And yes, she’s still waiting for either her Hogwarts acceptance letter or her mutant powers to kick in.

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