Culver Academy in northern Indiana is the country’s only college preparatory boarding school and summer camp offering an intentional and differentiated leadership program. Students who attend the school, many of whom have become national leaders are provided a complete education, including life-experience learning, global citizenship and character. The school relies heavily on contributions to provide its high standard of education.
“For us, it was an opportunity to combine crowdfunding with mobile giving to do more at less cost than before,” said Thomas Mayo, the academy’s Director of Development.”
Culver now runs 13 active crowdfunding campaigns for causes ranging from campus expansion projects to athletics, art exhibitions, snow removal equipment and music band instruments.
The educational institution switched from another crowdfunding platform that didn’t offer the same high level and variety of mobile giving options, such as donating by text message (SMS), mobile-friendly donation pages and our Screencast fundraising thermometer for giving at events. No crowdfunding company offers the sub-account service that appealed to Culver.
“The ability (of sub-accounts) to empower students, alumni and other individuals to fundraise on the academy’s behalf should expand its reach into a much larger pool of donors,” Mayo said.
“We will be able to use sub-accounts for classes or individual fundraisers to have their own pages,” Mayo said. “Being able to drill down to the individual fundraiser is a real competitive advantage.”
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