Over the last couple of years, mobile’s traction has not slowed down!
In fact, mobile penetration grows more and more each year in the United States, and on a global scale. Because of its significant presence in the world of today, mobile has become a very useful tool for institutions to reach out and communicate with their audiences. In fact, if nonprofits want to successfully engage current and future generations of donors, it’s crucial that they learn to communicate with them through the right channels. And whoever your audience might be, chances are they have a mobile phone in their pocket right now.
“Mobile fundraising is taking the nonprofit world by storm – primarily because it’s so effective and the user adoption trend toward mobile is increasing dramatically. Mobile fundraising involves reaching out and connecting with current and potential supporters via mobile device, which keeps your audience engaged, provides a quick way for visitors to make charitable gifts, and can dramatically build your donor base.”
A recent study conducted by Millennial Media shows us that today, more than 60% of digital consumption time is spent on mobile for those under 55 years old. The same study reveals that adults 55 and older are also becoming more and more used to smartphones. Because audiences are changing and becoming mobile-first, a nonprofit can gain a lot by implementing a mobile strategy that is simple but effective.
To help nonprofits make sense of what is going on in the mobile fundraising industry these days, Iron Paper has graciously compiled a list of top trends that we found very insightful. First off, the article suggests that nonprofits should make sure their website is mobile-friendly, since it is a platform used by everyone – not just millennials.
To engage millennials, the article suggests the use of visual storytelling. This can be done in many ways, depending on the cause and resources at hand. We at Guide by Cell would recommend using add-on services such as Screencasting at events, along with compelling marketing material that will really speak to your audience. According to Iron Paper, visual storytelling can drive up to 180% more engagement. Another great way to engage donors is to take advantage of fun community giving days like #GivingTuesday.
“Community giving days aren’t just a fun community engagement tool, they’re also incredibly effective at driving donations.”
Blackbaud, who is a founding partner of #GivingTuesday, has published reports that look at this trend in depth. For example, they uncovered that online giving has grown year-over-year since 2012, when #GivingTuesday first began. Now, roughly 17% of donation forms are viewed on mobile devices.
* Connected Consumers - Gaining Insights Across Screens, Millenial Media, 2015
* #GivingTuesday Report, Blackbaud, 2015