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Sign up for our FREE newsletterHigh-Tech Street Show Aims To Make Us 'See' Homeless, Raise Money
Tuesday, 09 March 2010 23:47
Marketing
Press
Article
The homeless often go unseen, even when they're right there on the street.
In New York City, one charity is using technology to get us to notice those who have so little.
The Chronicle of Philanthropy writes about a project by the group Pathways to Housing. The hook: An image of a homeless man, 'sleeping on the sidewalk and shivering in the cold in downtown Manhattan," is projected on the side of a building. "Words also projected ... (that) ask passersby to send a text message to help get him off the streets."
Read More..."Our goal is to try to reach a segment of the population that had not given to us before and we thought this was one of the better venues to do that. Among other companies, it seemed that organizations similar to us were using Give by Cell."
Nadine Davis of Big Brothers Big Sisters NCA
Gulfstream Goodwill said:
"Very affordable compared to other companies. " " Seems like a great and easy..."Very affordable compared to other companies. "
" Seems like a great and easy way for people to donate money. Why don't we make a million dollars five dollars at a time? In the economy, you've got to look for new kinds of ways to raise money. I only need 3 people a month in each location to pay my bill. I think it's very doable."
Cal Miller of Gulfstream Goodwill