The Tech Museum of Innovation, true to its name, went with a different innovative technique during its last fundraising event. Their annual event, the Tech Awards, is a large gala, with about 1,200 people in attendance. Also using our pledge + fundraising thermometer combo, the Tech Awards decided to give their audience a time challenge, that is, give their donors a strict time frame in which to send in donations. Displaying the instructions and having past award winners do a pitch, donors had 3 minutes to send in their donations.

This year, the Tech Museum pulled in around 200 pledges in just 3 minutes. “We like that it’s easy for consumers to use and impressive to our audiences,” said Jessica Christie, Director of Individual Giving.